About Us

Born from Love: Our Journey to Joyful Design

Woof & Wonder is where every dog mom’s love for her pup finds its perfect match! Our mission is to celebrate the wonderful bond between dogs and their humans through thoughtfully-designed, functional accessories and products that boldly represent that joyful connection. Every product is crafted to last through many years of adventures, making your life as a dog mom more joyful, effortless, and—let's be honest—a whole lot cuter.

How It All Started

Founder working on Woof & Wonder

Woof & Wonder began at my kitchen table in a tiny apartment. I had no business or sewing experience, just a love for design and a heart full of inspiration from the bond I shared with Handsome, my soul dog and muse. I worked long hours during late nights and weekends after my 9-5 corporate job, determined to create something special.

Our mission is simple: we celebrate the wonderful bond between dogs and their humans through thoughtfully-designed, functional accessories and products that boldly represent that joyful bond. Every product we create is made with aesthetics and functionality in mind, and it all comes from a place of love.

What We’re Known For

You’ve probably heard of our viral Poopy Loop—it’s more than just a product; it’s a game-changer for dog moms who know the struggle of juggling leashes, poop bags, and everything in between. And our custom pet portrait apparel? It’s hand-drawn by our talented artists using photos from you, because your dog’s face deserves to be on everything—from cozy sweatshirts to everyday accessories.

Poopy Loop product and pet portrait apparel

Our Values

Happy dogs with Woof & Wonder products

Celebrating the Bond: Dogs aren’t just pets—they’re family. Every Woof & Wonder product is designed to make the moments you share with your dog more fun, joyful, and meaningful.

Innovative and Practical: I believe in solving real problems with a stylish twist. Our products are made to be as functional as they are beautiful.

Building Community: We're not just a shop—we are a community of passionate dog moms who “get it.” We’re here to support, inspire, and connect women who want to celebrate the joy that comes from life with dogs.

Join the WonderFam ◡̈

I love seeing you and your pups in our gear! Tag us @woofandwonder on Instagram and TikTok to show off your goods. 

Thank you for being part of this journey. I can’t wait to see where Woof & Wonder takes us—and your pup—next! 💛