💩 The Story Behind the Poopy Loop: A Love Letter to Walks That Don’t Suck

It started with a morning walk. Arthur had just done his business. I had a leash in one hand, my phone in the other, a lukewarm coffee tucked in the crook of my arm, and a sagging poop bag swinging wildly from my pinky. I remember thinking, This is ridiculous. I’m a grown woman. I run a business. Why am I carrying poop like it’s a fashion accessory?

That walk sparked the idea for what would become our most talked-about product: the Poopy Loop. A simple, hands-free waste bag clip that hooks to your leash or bag and keeps your hands—and your dignity—free. It wasn’t invented in a lab. It was born on the sidewalk, in the middle of real life. And it’s changed the way I walk with Arthur—and the way thousands of our WonderFam customers walk with their dogs, too.